Cinemark Privacy Policy

Cinemark Privacy Policy

This Privacy Notice (“Notice”) describes how Cinemark USA, Inc., including each of its operating entities, subsidiaries and affiliates (collectively, “Cinemark,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Notice also tells you about your rights and choices with respect to your personal information, and how you can reach us with any questions.

This Notice applies when you:

visit our website located at www.cinemark.com and any other websites, pages, features or content we own or operate that links to this Policy (the “Site”);
use the Cinemark Theatres Mobile App or other Cinemark owned and operated mobile applications (the “Apps”);
visit and interact with us in our theaters (the “Theatres”); or
otherwise engage our products or services that links to this Notice (collectively, with the Site, the App and the Theatres, the “Services”).

Changes to this Privacy Notice. This Notice may be updated from time to time without prior notice. The “last updated” date listed at the top of this Notice refers to the date the last changes were published. Accordingly, you should check the date of this Notice and review any changes since the last version. If we make a change to this Notice that we believe materially affects how we process your personal information or reduces your rights, we will provide you with advanced notice via email, through push notification, or by posting a prominent notice on our Services. We may provide “just-in-time” disclosures or additional information about our information collection, use and sharing practices of specific services. These notices may supplement or clarify Cinemark’s privacy practices or may provide you with additional choices about how we process your personal information.

By using our Services, you acknowledge that we will collect and process your personal information in accordance with this Privacy Policy, and you consent to the practices and terms set forth in our Terms and Conditions (“T&Cs”), available at https://www.cinemark.com/terms-conditions. If you do not feel comfortable with any part of this Privacy Policy or our T&Cs, please discontinue use of the Services or engaging with Cinemark immediately.

TABLE OF CONTENTS
You can jump to particular topics by going to the headings below:

Information We Collect

How We Use Information

How We Share Information

Your Rights and Choices

How We Protect Information

How Long We Retain Information

Third-Party Applications/Websites

Changes To This Notice

Children

Additional Information For California Residents

Contact Information

Information We Collect

Cinemark collects personal information when you interact with our Services. The definition of personal information depends on the applicable law based on your physical location. Only the definition that applies to your physical location will apply to you under this Privacy Notice. Personal information in this Notice generally refers to any information that identifies or makes an individual identifiable. We collect information about you in a variety of ways depending on how you interact with us and our websites, mobile applications, products, and services, including:

Directly from you when you provide it to us, such as when you register for an account, subscribe to receive communications from us, place an order/make a purchase, or contact us by phone, email, or otherwise.
Automatically through the use of cookies, server logs, and other similar technologies when you interact with our websites, mobile applications, emails, and advertisements.
From other sources, including, for example, our affiliates, business partners, service providers, online social media networks, and other third parties, or from publicly available sources. The following summarizes the types of information that we collect in a variety of contexts and how we use that information.

The following summarizes the types of information that we collect in a variety of contexts and how we use that information.

Context	Types of Personal Information	Primary Purpose for Collection and Use of Personal Information
Account Registration	When you register for your Cinemark account or MovieCLUB or MovieFAN rewards programs, we collect your name, email address, password, telephone number, and zip code and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.	To administer your account and communicate with you about your account. Accounts can be used for easy checkout, purchasing movie tickets and concessions, and to save your preferences and transaction history.
Cookie and Tracking Technologies	We use cookies and similar technologies when you interact with our websites and mobile applications. For more information, please see the Cookies and Similar Tracking Technologies section below.	We use cookies for a number of reasons, such as: • to serve you with relevant advertising • to learn more about the way you interact with our content • to help us improve your experience when visiting our websites • to remember your preferences, such as a language or a region, so there is no need for you to customize the website on each visit • to identify errors and resolve them • to analyze how well our websites are performing
Email Engagement	If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.	To understand how you interact with our communications to you.
Inquiries, Comments, and Feedback	If you contact us, we will collect your name and contact information, as well as any other content that you send to us. Where permitted by law, we may record customer service calls for purposes of quality assurance or training.	To respond to or follow-up on your comments, reviews, inquiries and other requests.
Mailing List	When you subscribe to our email list, we collect your email address.	To send you updates, special offers or other promotional messages we think will be of interest to you or for which you have requested information.
Order Placement	We collect your name, billing address, shipping address, email address, phone number, and credit or debit card information when you place an order.	To process your purchases and notify you of your order status.
Surveys	When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third-party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.	To understand your opinions and collect information relevant to our organization.
Sweepstakes or Contests	When you participate in a sweepstakes or contest, we collect information about you which includes contact information to notify you if you are selected.	To operate the sweepstakes or contests. In some contexts we are also required by law to collect information about those that enter into our sweepstakes.
CCTV	We may use closed-circuit television, video recordings, photography, and/or similar technology to monitor our Theatres or offices.	For security, fraud, loss prevention, incident reporting, and operational purposes. We may also collect and aggregate data from video recordings and photographs for a variety of purposes, including to track and analyze how individuals move through the store, analyze trends, make changes to the layout, and optimize patron experience.
Waivers	When you participate in certain activities, we require that you complete a waiver, which includes your name, date of birth, email address, mailing address, and phone number, for legal purposes.	To ensure all participant in activities requiring a waiver are aware of the risks, to obtain their consent to participate in the activity, and to set forth the legal rights and obligations regarding participation.

Information We Collect Automatically – Log File Information. We log your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system, the type of browser software and the type of mobile device being used. In addition, we may keep track of which areas of cinemark.com or the Cinemark mobile app you are visiting. We aggregate this information to help us improve or create a better experience for users of cinemark.com or Cinemark mobile applications. Our website and mobile applications automatically record usage information that we analyze statistically to track operational problems, to prevent fraud and to improve the effectiveness, security and integrity of the website and mobile application. For each page that you visit during your use of our website and mobile application, we collect and store the following technical information:

Date and time of access
URL address of the cinemark.com webpage visited
App launches, taps, clicks, scrolling information, video views, saved place in a video, or other information about how the user interacts with the app
Your general (not precise) location
Internet domain and IP address from which cinemark.com was accessed
Type of browser and operating system used to access cinemark.com (if provided by the browser)
URL address of the referring page (if provided by the browser)
Completion or success status of the request for a web page or other on-line item
App crash data as crash logs, and performance data such as launch time, hang rate, or energy use

Information We Collect from Third Parties. We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the third-party website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Services and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.

How We Use Information

In addition to the purposes and uses described above, we use information in the following ways:

To identify you when you visit our websites or our locations.
To process and fulfill orders and provide products and services.
To improve or create Cinemark services and product offerings.
To streamline the checkout process.
To conduct analytics.
To communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback.
To send marketing and promotional materials including information relating to our products, services, or promotions, or those of our business partners. Please note that you may unsubscribe from any promotional email communications by clicking the “unsubscribe” link contained within each such email.
To provide you with a more personalized, quick, convenient shopping and rewards experience.
To detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, or others.
To debug, identify and repair errors that impair existing intended functionality of our website and services.
To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
For internal administrative purposes, as well as to manage our relationships.
For such other purposes as you may consent (from time to time).

How We Share Information

In addition to the specific situations discussed elsewhere in this Notice, we may disclose personal information in the following situations:

Affiliates. We may share your personal information with our corporate affiliates (g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control), in order to provide you with the Services and take actions based on your requests, as well as for the purpose of management, analysis and business maintenance.
Business Transactions. We may disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers or end users is among the assets transferred. You agree to and do hereby consent to our assignment or transfer of rights to your personal information, unless you notify us as described below and ask to be opted-out.
To Maintain Legal and Regulatory Compliance. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws or enforce any contracts entered into between you and us, including for billing, collection or our Terms of Service. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this Notice but by the promotional partner’s privacy policy.
Service Providers. We may share your information with service providers who perform limited business tasks on our behalf. Among other things, vendors and service providers may help us to administer our website, conduct surveys, provide technical support, and perform analytics, storage, marketing, payment processing, and assist in the fulfillment of orders.
We process personal information in connection with saving your user account, registration, and Cinemark account profile data or other personal information on our Services (so you do not have to re-enter it each time you visit or use the Services); tracking your return visits to and use of the services; tailoring your experience on the Services, such as in relation to the types of movies you have purchased tickets for in the past; and/or otherwise customizing what you see when you visit and use the Services
Other Disclosures with Your Consent. We may disclose your information to other third parties when we have your consent or direction to do so.

Cookies and Similar Tracking Technologies

We use a variety of technologies such as cookies, web beacons/pixels, clear GIF, and browser/web logs to gather information when you visit or interact with our websites, mobile apps, and email communications.

Cookies. Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information. We use first-party (i.e., set by Cinemark) and third-party (i.e., set by unaffiliated entities) cookies for the following purposes:

To improve and make our Services function properly;
to make login to our Services easier (such as by remembering your user ID);
to recognize you when you return to our Services and to remember information you have already provided;
to track your interaction with the Services;
to collect information about your activities over time and across third party websites or other online services in order to deliver content and advertising tailored to your interests;
and to provide a secure browsing experience during your use of our Services.

We may place cookies from third-party partners who may use information about your visits to other websites to target advertisements for products and services available from us. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.. The following describe the types of cookies we use and why:

Necessary and Functional. Some technology is needed for the operation of our website. This includes cookies that enable basic functions such as page navigation and access to secure areas of the website. Because our website cannot function properly without this technology, it is always active. Note that while you can set your browser to block this type of technology, doing so may cause some parts of our websites to not work.
Analytics. Analytics technologies are primarily used to improve our products, services, and user experiences, including the operation and layout of our website. Analytics may be conducted by us or one of our service providers. For example, for the purpose of enabling better website design and a better user experience, we employ Google Analytics to track website traffic and provide aggregate reports of how the public interacts with our website. Google Analytics analyzes website usage information automatically upon visits to our website. Some tracking is used to collect information about how you use our website, such as which pages you visit, how often you visit, and where you are visiting from. If you do not allow us to use analytics cookies and technologies, we will not be able to easily monitor our performance to improve our services.
Advertising. Advertising tracking technology, such as behavioral advertising cookies, may be set by us, or by third parties. The technology is used to deliver advertisements that may be relevant to you, to limit the number of times you see an advertisement, to help measure the effectiveness of advertising campaigns, or to understand your behavior after you view an advertisement.

Your Choices – Opting Out of Cookies. To learn how to opt out of ad network interest-based advertising generally in the U.S., please visit both aboutads.info/choices and http://www.networkadvertising.org/choices/. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.
Web beacons. These are small graphic images or other web programming code called web beacons (also known as “1x1 GIFs” or “clear GIFs”) that may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our website, to monitor how users navigate our website, as an identifier, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with our website and mobile application, such as the links you click on.
Custom Audiences. Using social media platform offerings, such as Facebook Business Tools, we may display interest-based ads to you when using Facebook. To modify your preferences or turn off personalization for ads served by Facebook, you can visit Facebook's Ad Preferences in addition to the Your Rights and Choices section below. We do not share any of your personal information with Facebook. We may also show ads to audiences that share similar characteristics as you. To do so, a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted from our site, and Facebook matches the hashed data against its own users, generating a lookalike audience and deleting the uploaded list. We do not have access to the identity of anybody in the “lookalike” audience, unless they choose to click on one of our advertisements.

Analytics Tracking. As described above, we use Google Analytics. We may also permit Google Analytics to make use of a feature called User-ID. This functionality allows for more accurate analytics by using the same user identifier over various sessions and devices, including session unification of your interactions prior to logging in to the website if you login during that same session.

Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your information about your online activities over time and across different web sites when you visit cinemark.com.

The following information is used for tracking purposes by us or by third parties: email address, user ID, Device, ID, purchase history and interaction with our website or mobile application. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.

Your Rights and Choices

For individuals in the United States, depending on applicable law where you reside, you may be able to assert certain rights identified below with respect to your personal information.

If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights. Please refer to the “What Rights Apply” section to determine the rights you have in the jurisdiction you reside. Your rights in relation to your personal information are not absolute. Depending upon the applicable law, access to your rights under the applicable law may be denied: (i) when denial of the request is required or authorized by law; (ii) when granting the request would have a negative impact on another’s privacy; (iii) to protect our rights and properties; or (iv) where the request is frivolous or vexatious, or for other reasons.

Right to Know/Access. You may have the right to obtain a copy, or a list of categories of the personal information that we hold about you, as well as other supplementary information.
Right to Correct. You may have the right to rectify, correct or update any of your personal information held by us that is inaccurate.
Right to Delete. Under certain circumstances, you may have the right to request that we delete the personal information that we hold about you. This right is not absolute, and we may refuse your right to delete if it is reasonably necessary for us to provide a service requested by you; to perform a contract between us; to maintain functionality and ensure security of our systems; to enable solely expected internal uses of your personal information; to exercise a right provided by law; to comply with a legal obligation, or if there are compelling legitimate grounds for keeping your personal information.
Right to Portability. Under certain circumstances, you may have the right to receive personal information we hold about you in a structured, commonly used, and machine-readable format so that you can provide that personal information to another entity.
Right Against Discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your privacy rights.
Right to Object to Automated Decision-Making. You may have the right not to be subject to a decision that is based solely on automated processing (where a decision is taken about you using an electronic system without human involvement) which significantly impacts your rights. No decision will be made by us about you solely on the basis of automated decision making which has a significant impact on you.
Right to Opt-Out of Sale. You may have the right to opt-out of the sale of your personal information. Like many businesses, we use cookies, pixels, and similar technology on our Sites and Apps, and we share certain personal information, such as your email address, phone number, IP address or device identifiers, to third-party advertisers in order to improve your user experience and to optimize our marketing activities. Under the broad definition of “sell” contained in some jurisdictions’ privacy laws, this could be considered a sale. We may also provide certain information, such as your contact info, to other third-parties for their own business purposes.
Right to Opt-Out of Sharing for Targeted Advertising. You may have the right to opt-out of the sharing of your personal information to third parties for behavioral or cross-contextual advertising purposes. Like many websites, we use cookies, pixels, and similar technology, and we share certain information, such as your email address, phone number, IP address or device identifiers, to certain third-party advertisers to improve your user experience and to optimize our marketing activities. You have the right to direct us not to share your personal information for targeted advertising purposes.
Right to Appeal. You may have the right to appeal if we refuse to take action on your rights request. Instructions on how to appeal will be provided to you upon such a denial, but in any event, such instructions will be substantially similar to those provided below for submitting requests.
Right to Obtain Third-Party List. You may have the right to request a list of specific third parties to which we have disclosed personal information.

In addition, wherever you reside, we offer certain choices about how we communicate with you and manage what personal information we collect about you, including as follows:

Correct or Update Your Information. If you have created a user account through the Services, you can access, update and correct the personal information you have provided in connection with your account by logging into your Cinemark account through the Services.

Change Your Marketing Preferences. We offer you certain choices about how we communicate with you. You can change your marketing preferences by:

Using the unsubscribe function in the email you receive from us;
Logging into your account (if the Service offers an account with such functionality);
If you receive a text message from us that contains promotional information, you can opt-out of receiving future text messages by replying “STOP.”;
Contacting us as set forth under “Contact Information” below.

Submitting a Request to Exercise Your Privacy Rights. You may submit a request to exercise the rights described above by calling us at 1-800-CINEMARK or by submitting your request via cinemark.com/my-personal-information. If you disagree with our denial of a request, you may appeal our decision by contacting us with the subject line “Appeal.”

Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name and email address. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must complete the Authorized Agent Designation Form via cinemark.com/my-personal-information indicating that you are able to act on another person’s behalf.

Request Cadence. Please note that depending on your state of residence, applicable law may limit how many times per year you may submit a Right to Know/Access. We may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.

Identity Verification. To protect your privacy, we must be able to verify your identity to confirm that the request came from you before we can process your request to exercise certain privacy rights that you may be entitled to under the applicable law. We may contact you by phone or e-mail to verify your identity. Depending on your request, we will ask for information such as your name, address, an e-mail address or a phone number you have used with us. For certain requests, we may also ask you to provide details about your most recent purchases.

In certain states you may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Opt-Out of Cookie-Based Sales, Sharing and Targeted Advertising. If you are a resident of California or Colorado, Connecticut, Montana, New Hampshire or Texas, you may also opt-out of sharing and sales via cookies by using an opt-out preference signal. The Global Privacy Control (GPC) signal is currently the only opt-out preference signal we recognize. You can visit the GPC official site at https://globalprivacycontrol.org/#about to learn how to configure your device to send such signals. We will honor and process the opt-out preference signal in a frictionless manner. Your opt-out choice will only apply to your use of our Sites through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to submit a separate opt-out of sharing request on each device and browser you use to visit our Sites to completely opt-out using this method. Please note that after opting out of targeted advertising, you may still receive generalized ads.

Opt-Out of Other Types of Sales and Targeted Advertising. To the extent under applicable law we engage in other types of sales or targeted advertising of your personal information, please submit an opt-out request using our “Manage Your Personal Information” Form available here.

What Rights Apply. To determine which of the rights listed above that the law in your state offers, please refer to the table below. States not listed either do not have a law providing such rights or it does not apply to our operations.

State of Residence	Applicable Rights
California (if you are resident)	(a) - (h)
Colorado, Connecticut, Delaware, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee (as of 7.1.25), Texas, and Virginia	(a) - (i)
Iowa	(a);(c-e); (i)
Minnesota (as of 7.31.25) and Maryland (as of 10.1.25)	(a) - (i)
Utah	(a); (c-e); (g-h)

How We Protect Information

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use good faith efforts designed to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. We strongly ask that you do not share your password or re-use any passwords that you use on other services. You should notify us of any unauthorized use of your password or account.

How Long we Retain Information

We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.

Third-Party Applications/Websites

For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.

Children

Our websites and online services are not intended for children under the age of 13 and we do not knowingly collect personal information from children under age 16, without parental consent. Children under the age of 13 should not provide their personal information to us.

Additional Information For California Residents

California law requires us to disclose the following additional information related to our privacy practices. If you are a California resident, the following privacy disclosures apply to you in addition to the rest of the Notice.

• California Shine the Light. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the Contact Information section above.

California Notice of Financial Incentive. From time to time, we offer programs that provide certain perks, such as rewards, discounts, and exclusive offers that require the collection of certain personal information. For example, we require certain personal information from you to sign up for the Cinemark Movie Rewards loyalty program and/or to participate in certain sweepstakes or giveaways. Cinemark loyalty program members or sweepstakes participants may receive such benefits as birthday rewards, upgrades on food and beverage items, waived convenience fees, prizes, and accrual of points that they may redeem. Categories of personal information that we may collect when you sign up may include your name, email address, phone number, birth date, physical address, and location. Under California law, the Cinemark loyalty program and/or our sweepstakes or giveaways might be interpreted as “financial incentive” programs as they involve the collection of personal information. We do not assign a monetary value to the information we collect. Based on our reasonable estimate, the value of your personal information to us is related to the value of the free or discounted products or services that you obtain when you redeem points. This value is based on the expense related to offering those free or discounted products or services. Signing up for the Cinemark loyalty program or any promotional sweepstakes or contest is optional. You have the right to withdraw from the loyalty program or any promotional sweepstakes or contest at any time. If you wish to withdraw from participating, you may submit such a request at any time by deleting your loyalty account or by submitting a request here (https://www.cinemark.com/my-personal-information). Visit https://www.cinemark.com/movie-rewards-info to view full program rules, including how to join.

• Categories of Information We Collect, Use and Disclose. California law indicates that organizations should disclose for California residents whether certain categories of information are collected, disclosed for an organization’s “business purpose”, “sold” or “shared” for purposes of cross-context behavioral advertising (as those terms are defined under California law). For more information generally, see the “Information We Collect”, “How We Use Information”, and “How We Share Information” sections above. In relation to California law, the table below describes the categories of personal information we collect, disclose for a business purpose, and “share” for purposes of cross-context behavioral advertising (as those terms are defined by California law). Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity, or professional services organizations, such as auditors and law firms. We do not “sell” your personal information for money. As discussed elsewhere in the Notice, we use cookies and similar tracking technologies for purposes of targeted advertising. For more information, please see the Cookies and Similar Tracking Technologies section.

Category of Personal Information	Disclosures for a Business Purpose	Sharing for Cross-Context Behavioral Advertising
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers.	• Affiliates or subsidiaries • Business partners • Data analytics providers • Internet service providers • Joint marketing partners • Operating systems and platforms • Other Service Providers • Payment processors and financial institutions • Social networks	•Advertising networks
Financial Information – this may include bank account number, credit card number, debit card number, and other financial information.	• Affiliates or subsidiaries	N/A
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	• Affiliates or subsidiaries • Business partners • Data analytics providers	• Advertising Networks
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.	• Affiliates or subsidiaries • Business partners • Data analytics providers • Internet service providers • Joint marketing partners • Operating systems and platforms • Other Service Providers • Payment processors and financial institutions • Social networks	• Advertising Networks
Audio, electronic, visual, thermal, olfactory, or similar information	• Video surveillance from CCTV systems	N/A
Inferences drawn from any of the information listed above	N/A	N/A
Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	N/A	N/A

• California Sensitive Information Disclosure. We collect the following categories of sensitive personal information (as defined under California law): account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. This information is collected in order to process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising, nor do we use it to generate inferences about you.

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Notice in an alternative format due to having a disability, please contact us as described below. We will attempt to respond to your requests and to provide you with additional privacy-related information.

Please contact us via our website’s “Contact Us” page available at https://www.cinemark.com/contact-us, or by phone toll-free at 1-800-CINEMARK (1-800-246-3627).

Cinemark Privacy Policy

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